Internal linking is a critical component of website architecture, helping users navigate content seamlessly while aiding search engines in understanding the relationships between pages. The new website introduces an advanced internal linking structure that combines automatic linking and manual linking options for optimal functionality.
Automatic Links
When a topic cluster is created, the system automatically generates an internal link structure between the pillar page and its cluster pages. This ensures a cohesive and SEO-friendly navigation experience.
Pillar Page
A dedicated section is added at the end of each cluster page, providing links to explore more content.
This section includes:
The cluster name
Links to related clusters, sub-clusters, and articles
Cluster Pages
Cluster pages can be categories, CMS pages, or individual articles.
Each cluster page:
Points back to its associated pillar page
Contains links to other pages within the same cluster for enhanced interconnectivity
This automatic linking structure creates a logical hierarchy that improves crawlability and distributes link equity across the site.
Other Links
In addition to automatic links, manual links can be added to content entries for greater flexibility and precision. There are two main methods for creating manual links.
Link: Other
The "Other" link type includes an option called "Cluster." Selecting "Cluster" opens a reference field where you can choose an existing cluster to link to.
↑ Select Topic Cluster to add cluster links.
HTML Links
HTML hyperlinks can be embedded directly into text fields, such as blog posts or case studies. Using <HREF> attributes enables precise control over link placement.
Mustache variables can be used to dynamically generate links:
#{{ cluster }} for current topic cluster
#{{ cluster id="cluster-id" }} for specific topic clusters
Example
<a href="#{{ cluster id='ethanol-fireplaces' }}">Learn More</a>
↑ Add links manually selecting Link in the text fields.
This approach allows developers to create dynamic, context-sensitive links with ease.
Benefits of the New Internal Linking System
Improved User Experience: Automatic linking guides users through related content effortlessly, reducing bounce rates and increasing engagement.
SEO Optimisation: Internal links help search engines understand content relationships, boosting rankings for linked pages.
Scalability: The automatic system ensures consistency across large websites while manual options provide customisation when needed.
Content Discoverability: By connecting pillar pages with clusters and sub-clusters, users can easily find relevant information.